Saturday, November 17th, 2018

The Atlanta Dream fires head coach/general manager Fred Williams

Published on October 18, 2013


From the Dream:

The Atlanta Dream has decided not to renew the contract of general manager/head coach Fred Williams for the 2014 season. Williams, whose contract runs through Nov. 30, will move to a consultant position as the team transitions to a new head coach and general manager.

“Coach Williams has been an instrumental part of our success since the team’s inception, and although we have decided to move in a different direction, we appreciate Fred’s dedicated service and ensuring that the Dream remained among the top teams in the WNBA,” said Atlanta Dream co-owners Mary Brock and Kelly Loeffler. “He is a great teacher of the game, and is well respected by his peers.”

During his tenure as head coach, Williams led the Dream to a 24-20 regular season record and a 5-6 playoff record, including a trip to the 2013 WNBA Finals. He was promoted from assistant coach to general manager/head coach in August 2012, midway through the season, and signed a one-year contract in December 2012. He has been on staff with the Dream since the team’s first season in 2008. Previously, he served as head coach of the Utah Starzz and assistant coach of the Charlotte Sting.

“I’ve enjoyed helping build this franchise from day one, and I expect the Dream to continue to be one of the elite organizations in the WNBA,” Williams said.



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