Adidas becomes an official partner of Pac-12

The Pac-12 Conference and Adidas announced a three-year partnership. The company becomes the official apparel and footwear partner of the conference, all Pac-12 Championship events and the weekly Pac-12 Sports Report broadcast.

We are thrilled to reach a strategic partnership with such an iconic company that shares our passion for innovation,” said Pac-12 commissioner Larry Scott. “As they do with athletes around the world, adidas will now help support Pac-12 student-athletes by improving their championship events and bolstering our coverage of their success on Pac-12 Networks.”

The Adidas brand will appear in Pac-12 Network broadcasts, across Pac-12 digital properties and on courts and fields. However, New York Life remains the presenting sponsor of the league’s basketball tournaments through 2017.