The United States Olympic Committee (USOC) and Ralph Lauren Corporation unveiled the opening ceremony parade uniforms for Team USA and the outfit for the nation’s flag bearer today. The event takes place Aug. 5 at Maracanã Stadium in Rio de Janeiro, Brazil. Polo Ralph Lauren has been the official outfitter of the U.S. Olympic and Paralympic Teams since 2008.
The Polo Ralph Lauren Team USA Collection, is available for purchase online at RalphLauren.com, in select Ralph Lauren and Polo Ralph Lauren retail stores, in select U.S. department stores and online at TeamUSAShop.com.
Ralph Lauren describes the opening ceremony uniforms as “fresh and sporty, with classic elements” and they feature “an all-American palette of red, white and blue.”
From the company’s press release:
Team USA will be outfitted in a deep navy blazer complemented by gold buttons, repp-stripe trim and a signature embroidered Polo Pony. The combination of the jacket with a classic striped T- shirt and selvedge white denim jeans with inspirational details creates a polished ensemble. Classic boat shoes get the team treatment in navy, white, and red. Striped cotton bracelets and navy grosgrain belts offer the perfect touch of sport and style.
Polo Ralph Lauren’s commemorative Flag Bearer Jacket is the ultimate integration of innovation, fashion and technology. The jacket was exclusively designed for the flag bearers of the U.S. Olympic and Paralympic Teams.
Electroluminescent panels brightly illuminate individual elements of the Flag Bearer Jacket, spotlighting an elegant combination of classic American tailoring out of New York with innovative apparel technology developed in Silicon Valley.
“The Flag Bearer Jacket will literally light the way for Team USA as they represent our country in the Opening Ceremony of the Olympic Games. This groundbreaking jacket exemplifies Ralph Lauren’s continued exploration of the intersection of fashion and technology. For an athlete, being chosen as the flag bearer for Team USA is an extraordinary honor, and we wanted to pay tribute to that position,” says David Lauren, Executive Vice President, Global Advertising, Marketing & Communications. “Ralph Lauren is incredibly proud to dress America’s best and brightest athletes at the world’s premier sporting event.”
Being chosen as flag bearer is among the most prestigious distinctions bestowed on an Olympic or Paralympic athlete, and throughout the Modern Games, U.S. flag bearers have a long history of embodying the values of theOlympic Movement. The illuminated elements of the Flag Bearer Jacket are designed to spotlight the great honor that comes with the position. The athlete is selected by his or her fellow Team USA teammates through a voting process. The USOC will announce the flag bearer for the 2016 U.S. Olympic Team by Aug. 4.
The USOC Closing Ceremony uniforms were unveiled in April.