Wednesday, July 26th, 2017

Lynx part of Timberwolves three-year deal to make Fitbit the “Official Wearable” and “Official Sleep Tracker” of the franchises

Published on June 21, 2017

By

Fitbit

The Minnesota Lynx, along with the Minnesota Timberwolves and Iowa Wolves, are in a three-year deal to make Fitbit, a manufacturer of wearable fitness products, the “Official Wearable” and “Official Sleep Tracker” of the franchises.

“Fitbit will provide access to devices to all three teams, including business and basketball staffs, offering personalized insights that can be used to gain a competitive advantage and improve performance throughout the organization.”

The deal will help the Timberwolves & Lynx organization monitor and enhance the basketball performance of players.

“As a business, we are taking a fresh look at technology and innovation, and partnering with a company that also values the importance of data and analytics will serve us both well in the years to come,” said Timberwolves and Lynx CEO Ethan Casson. “We look forward to working with Fitbit towards the common goal of improving organizational performance and serving the health and wellness of our communities.”

Other aspects of the deal:

  • Fitbit will be seen in branding and integration across the team mobile apps, in-arena signage and team store.
  • Fitbit will integrated into new concessions menus into the food logging section of the Fitbit app so fans can make more informed decisions about what to eat and track food consumed at games.
  • Fitbit will be included in team social channels, including the branded Fitbit Stat Tracker that showcases player stats and highlights.
  • Teams will sponsor Fitbit challenges for fans.

Video: Wolves guard Zach LaVine describes how Fitbit has helped with recovery from injury and how he uses it in his everyday life.

This post is part of the thread: 2017 WNBA Season – an ongoing story on this site. View the thread timeline for more context on this post.


 

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