Sunday, December 17th, 2017

Skylar Diggins-Smith becomes a Puma Women’s Ambassador

Published on August 8, 2017

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Play strong. #DoYou. Excited to announce that I am joining the @PUMA family as a @PUMAWomen Ambassador. #PUMAWomen

A post shared by skydigg4 (@skydigg4) on

Skylar Diggins-Smith announced via Instagram that she is Puma’s newest women’s ambassador. Previously, the Dallas Wings guard was a Nike athlete. She signed with Nike in 2013 the year she became a pro and a client of Jay Z’s Roc Nation sports agency. Her first campaign for Nike was for the classic Air Force 1 sneaker. She also promoted a training club app, a sports bra and a special edition Nike Zoom HyperRev that honored her mother.

With Puma, Diggins-Smith joins other famous personalities who have signed with the company including entertainer Rihanna. Puma, however, is far behind Nike in the U.S. sneaker market. Nike, the Jordan Brand (owned by Nike) and Adidas lead the U.S. athletic footwear market. As of May 2017, Nike’s share of the market was 34.7 percent, Jordan Brand 11.8 percent and Adidas 11.3 percent according to retail researcher NPD Group.

Game that cannot be tamed. Introducing the newest member of the #PUMAWomen family, @skydigg4. #DoYou

A post shared by PUMA Women (@pumawomen) on

This post is part of the thread: 2017 WNBA Season – an ongoing story on this site. View the thread timeline for more context on this post.


 

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