Sunday, November 19th, 2017

WNBA has highest attendance in six years in 2017, sets records for social media and merchandising

Published on September 6, 2017

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The WNBA announced that the league scored its highest attendance in six years and set records for social media and merchandise during the 2017 regular season. According to the league:

  • The WNBA registered its highest total attendance (1,574,078) and highest average attendance (7,716) since 2011.
  • Three teams had double-digit attendance growth: Los Angeles Sparks (+17.8%), Connecticut Sun (+15.3%) and Minnesota Lynx (+12.3%).
  • The Sparks had their highest average attendance (11,350) since 2002, while the Lynx had its highest average attendance (10,407) since its inaugural season in 1999.
  • The WNBA reached nearly 14 million likes and followers across all league, team and player social platforms this season, growing by 15% with the addition of two million fans from last season.
  • The WNBA Facebook page achieved 1 million likes this season. The league broke records with more than 679 million impressions (+59%) and over 140 million video views (+233%) versus last year.
  • This regular season saw record sales on WNBAStore.com, an increase of 18% over last year.
  • During its inaugural season on Twitter, the WNBA averaged 613,000 unique viewers per game. The Mercury vs. the Dallas Wings (5/14), the San Antonio Stars vs. the Wings (5/25) and the Mercury vs. the Lynx (7/14) were the three most-viewed games, averaging 1.1 million unique viewers.
  • FanDuel contests received over 2.2 million total entries in the first season of the WNBA’s one-day fantasy offerings.

 

This post is part of the thread: 2017 WNBA Season – an ongoing story on this site. View the thread timeline for more context on this post.


 

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