Thursday, March 22nd, 2018

Viewership for NCAA championship game up by eight percent, tournament ratings also rose

Published on April 7, 2011


ESPN aired all 63 games of the 2011 NCAA Division I Women’s Basketball Championship during the month of March and the beginning of April.

Statement from ESPN on viewership for the 2011 NCAA DI tournament:

The 2011 NCAA Division I Women’s Basketball Championship game on ESPN was seen by an average of 3,831,000 viewers (P2+), up eight percent from last year’s average of 3,531,000, according to Nielsen. The game which featured two No. 2 seeds and saw Texas A&M capturing its first-ever title in the sport with a 76-70 victory over Notre Dame earned a 2.8 rating, a four percent increase from the 2010 rating of 2.7. A year ago, Connecticut won its seventh title with a 53-47 victory over Stanford.

Overall, the tournament viewership on ESPN increased 16 percent to 1,878,000 people from 1,629,000 in 2010. The rating was also up eight percent with a total of 12 games earning a 1.4 compared to 2010’s 1.3 rating.


Readers Comments (1)

  1. […] We certainly saw a lot of other impressive female scholar-athletes this week, as the NCAA basketball tournament concluded.  No pinking or shrinking here as the maroon of Texas A&M defeated the green of Notre Dame– and the viewership for both the title game and the entire tournament grew. […]

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