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Viewership for NCAA championship game up by eight percent, tournament ratings also rose

Published on April 7, 2011

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ESPN aired all 63 games of the 2011 NCAA Division I Women’s Basketball Championship during the month of March and the beginning of April.

Statement from ESPN on viewership for the 2011 NCAA DI tournament:

The 2011 NCAA Division I Women’s Basketball Championship game on ESPN was seen by an average of 3,831,000 viewers (P2+), up eight percent from last year’s average of 3,531,000, according to Nielsen. The game which featured two No. 2 seeds and saw Texas A&M capturing its first-ever title in the sport with a 76-70 victory over Notre Dame earned a 2.8 rating, a four percent increase from the 2010 rating of 2.7. A year ago, Connecticut won its seventh title with a 53-47 victory over Stanford.

Overall, the tournament viewership on ESPN increased 16 percent to 1,878,000 people from 1,629,000 in 2010. The rating was also up eight percent with a total of 12 games earning a 1.4 compared to 2010’s 1.3 rating.


 

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