Founder/Editor-in-Chief: Cheryl Coward
Editor-at-Large/Olympics Coverage: Lee Michaelson

Contributing Writers/Editors

  • Charles Hallman
  • Amber Dodd
  • Michael Roberson
  • Lee Michaelson
  • James Dunning


  • Baranduin Briggs
  • Lee Michaelson


Hoopfeed.com is the brainchild of writer and artist Cheryl Coward. Contributors to the site include writers and photographers from around the country.

Cheryl has followed women’s basketball for over 30 years. She has also been a writer and artist for three decades. Her publication credits include stories in many publications, including the Village Voice, the Chicago TribuneEssence magazine, Black Enterprise magazine, Dave Campbell’s Texas Basketball, and many others. She started her career as a reporter for the Washington Blade in Washington, D.C., in the early 1990s. Shortly after, she became the Washington, D.C. correspondent for the Advocate magazine. As a young reporter in Washington, D.C., she was the only member of the press to get an actual interview with Anita Hill’s “basketball-playing roommate” while covering the sensational media circus of the Senate confirmation hearings of Supreme Court Justice Clarence Thomas.

She later became the Chief of Research at the Village Voice. While at the Voice, she frequently had long conversations about women’s basketball with reporter Alisa Solomon, who wrote a story or two due to those conversations. She also witnessed the first-ever game of the New York Liberty at Madison Square Garden. She left the Voice for a sabbatical to finish her first novel, Sugarhill (2001) and ended up in Seattle, where she was a frequent attendee at ABL Seattle Reign games.

In 2007, while covering the women’s basketball SEC championships for the Florida Star newspaper, she began to think about creating a web-based publication about the sport and subsequently registered and created Hoopfeed.com. She is a member of the National Association of Black Journalists, the United States Basketball Writers Association, the Professional Basketball Writers Association, and the Association for Women in Sports Media.

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