WNBA loses Discover sponsorship
Remember that awesome Kiara Nowlin WNBA Discover Card commercial that also featured Tamika Catchings? Well, Street & Smith’s Sports Business Journal is reporting that the financial services company did not renew its sponsorship deal with the WNBA. It is one of the league’s biggest sponsors and a three-year agreement expired this spring.
â€œFinancial services is a tough sector right now,â€ said WNBA President Donna Orender according to the Street & Smith article. â€œI would preclude that we could be partners again in the future.â€
Given the current economic climate and a recent spate of WNBA internal budget cuts, losing a sponsor is not a huge surprise. Other big sponsors include Nike and 1-800 Flowersâ€“both renewed their partnerships. In brighter news, the league added Hewlett-Packard and Starwood Hotels to its sponsors this year. A full list of WNBA marketing and promotional partners is on the WNBA web site at: http://www.wnba.com/news/sponsors.html
Oh, and that commercial: