My name is Cappie Pondexter and my Social Security number is…


As previously reported (and fans have figured out), the WNBA sealed a deal with LifeLock to have logos on league jerseys.

LifeLock’s CEO Todd Davis gives out his social security number in the company’s well-known ads touting the strength of the firm’s products.

The Tempe, Arizona based identity theft protection company, inked a three-year agreement with the WNBA worth at least $1 million. This season the LifeLock logo replaces the Phoenix Mercury’s moniker on the front of team jerseys.

Other terms of the deal:

–LifeLock in-arena signage and branding on the court
–WNBA season ticket holders will be offered a complimentary LifeLock membership (valued at $110 each)

More coverage of the deal:

Image: WNBA

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