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Canberra Capitals get new naming rights sponsor in $600K deal

Published on July 2, 2012

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Lauren Jackson, who will play for the Canberra Capital’s in 2012-2013, attended the team’s press conference to announce a $600,000 multi-year deal with The Tradies. The international basketball star is in Australia training with the national team for the 2012 Olympics and will rejoin the WNBA Seattle Storm after the Olympic break. Jackson will play for the Caps for three of the next four WNBL seasons.

From the WNBL:

The Canberra Capitals have signed The Tradies as their new Principal Partner in a multi-year deal.

The strength of basketball in the ACT continues to grow with today’s major announcement of The Tradies to become the Principal Partner of the Canberra Capitals.

This partnership has been established on the back of the already strong relationship that has been built with The Tradies since they first became involved as a sponsor with the Canberra Capitals at the beginning of the 2011/12 season.

"The Caps sponsorship is a key plank in The Tradies commitment to sport across the Canberra community, in particular Women’s sport. The Caps are Canberra’s most successful national franchise & we want to provide them with an assured future – we’re with them for the long haul!" The Tradies CEO Rob Docker said.

With this fantastic partnership The Tradies will become the social sports hub and home of not only the Canberra Capitals but also the greater Basketball community. The Tradies along with the involvement in the Capitals last season have also played host to a number of basketball events as well as the Canberra Gunners and Canberra Capitals during the SEABL season.

“The partnership solidifies the Capitals continual profile in the Canberra Community and strength as the most successful sporting team and that the commercial businesses in Canberra have great confidence in basketball as a sport to partner with and support.” Basketball ACT CEO Tony Jackson said.


 

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