UConn women’s basketball TV ratings up on SNY
Television ratings for Connecticut’s women’s basketball team increased 14 per cent this season in the Hartford-New Haven designated market area (DMA) according to statistics from Nielsen Media Research. The network also broadcasts the university’s men’s football and basketball games.
Women’s basketball coverage is averaging a 5.14 household rating thru the first five games of the season versus the first five regional telecasts that aired last season. The network’s highest household rating of the 2012-13 season occurred on November 23rd when the Huskies defeated Marist College at the Paradise Jam tournament, and garnered a 5.86 Household rating.
The men’s teams also saw an increase in viewership.
“We’ve always believed that creating a single destination – one that provides consistency as well as the most comprehensive, in-depth coverage for UConn fans would result in increased visibility and popularity,” said SNY president Steve Raab. “We knew we would deliver UConn a broader national audience, but these substantial ratings gains across all of our UConn properties on a local level are another great development. We are excited about the potential to grow the brand even more as we continue our partnership with the University.”
For the previous 18 seasons, UConn’s women’s basketball games were televised on PBS-network member Connecticut Public Television (CPTV), a non-profit based in Hartford. The university announced its decision to end the relationship with CPTV this past May. SNY reaches all of Connecticut, New York, New Jersey and Northeast Pennsylvania.