DraftKings becomes marquee partner of New York Liberty, logo will appear on jerseys
The New York Liberty and DraftKings announced that the the fantasy sports company wil become the marquee partner of the franchise. The DraftKings’ logo will appear on the team’s home and away uniforms and shooting shirts for all games.
This new relationship is part of a comprehensive, long-term marketing partnership. DraftKings will be the exclusive official daily fantasy sports partner of MSG’s teams including the New York Knicks, Rangers, Liberty and Westchester Knicks. The agreement includes digital and static signage throughout MSG; exposure on GardenVision, the arena’s center-hung multi-media display; and branding on the apron of the court for Knicks, Liberty and Westchester Knicks home games. DraftKings will also have a presence on game telecasts on MSG Network and will be integrated into the digital platforms for the brands.
The Liberty will open the season tomorrow, June 5, at Madison Square Garden, hosting the Atlanta Dream at 7:30 p.m.