Double-digit increase in ratings over last year for 2012 NCAA Women’s Basketball Championship

Baylor coach Kim Mulkey waves to Baylor fans. Photo Robert Franklin
Baylor coach Kim Mulkey salutes Baylor fans. Photo © Robert Franklin, All Rights Reserved.

The telecast of the 2012 NCAA Women’s Basketball Championship on Tuesday garnered a 14 percent increase in overnight ratings compared to last year’s championship. Baylor’s victory over Notre Dame averaged a 2.6 metered market rating. ESPN averaged a 2.2 overnight rating for all games of the Final Four, up five percent over last year.

The title game had ESPN’s highest overnight rating for the championship since 2010 when the network averaged a 2.6 overnight rating when Connecticut beat Stanford.

The semifinals on Sunday also attracted a larger audience than the previous year. The doubleheaders combined for an increased rating of 10 percent. The first game was the highest-rated semifinal game in that telecast window since 2008.

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One Comment

  • I am pleased that the ratings were up. Women's ball games are needed somewhere on television, happy that ESPN show the games, since none of the other networks do.

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