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Nike Edges Competition in Battle of Final Four Brands

In the battle of sports apparel sponsors, Nike is edging out the competition in this year’s NCAA women’s basketball Final Four. But only slightly. Both Connecticut and Stanford hold lucrative contracts with Nike. The Huskies…

Nike signs top four WNBA draft picks: Loyd, Zahui B., Mosqueda-Lewis, Williams

With the WNBA training camps in full swing, Nike announced the signing of the top four draft picks in last month’s draft: Jewell Loyd (Seattle), Amanda Zahui Bazoukou (Tulsa), Kaleena Mosqueda-Lewis (Seattle) and Elizabeth Williams (Connecticut). “To…

Michael Jordan and the Jordan Brand add Maya Moore

The Jordan Brand, a division of athletics company NIKE, added basketball star Maya Moore to its roster of athletes Wednesday. The former UConn star is the first female athlete to join the brand. “I am…

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